The property market in Cirencester and the surrounding Cotswold towns continues to face significant challenges as we move further into 2025. A combination of economic factors, including inflation, interest rates, and shifting buyer priorities, has created a slower and more selective market.
The Impact of Inflation & Interest Rates
Despite some improvements in economic stability, inflation remains a key concern, affecting both household budgets and overall buyer confidence. Interest rates, while no longer at their peak, are still higher than the ultra-low levels seen in previous years. This has reduced mortgage affordability, meaning many buyers are taking a more cautious approach before committing to a purchase.
The number of first-time buyers has declined significantly, with affordability constraints pushing many to delay their move or continue renting. In the mid-to-upper price brackets, buyers are also being more selective, often waiting for the “perfect” property rather than compromising.
A Shortage of Buyers & Increased Competition
The reduced number of active buyers has made competition among sellers more intense. In Cirencester and other Cotswold towns such as Tetbury, Fairford, and Malmesbury, there remains a high number of properties on the market compared to the pool of interested buyers. Homes that would have sold quickly a year or two ago are now taking longer to attract offers, with many experiencing price reductions before securing a sale.
Buyers’ Expectations Have Shifted
Not only is affordability an issue, but buyers’ wish lists have become more specific and, in some cases, unrealistic. Many expect move-in-ready properties with premium features, energy efficiency, and home office space, yet still want them at competitive prices. This means that even well-priced properties may struggle to meet heightened buyer expectations.
What Does This Mean for Sellers?
For those looking to sell in the current market, realistic pricing is more important than ever. Overpricing a property in the hope of achieving a premium can lead to extended time on the market, price reductions, and ultimately a lower final sale price. Sellers who are flexible and willing to adjust expectations are far more likely to secure a successful sale.
Looking Ahead
While market conditions remain challenging, spring is typically a busier season for property transactions. If inflation continues to ease and mortgage rates stabilise, we may see a gradual return of buyer confidence later in the year. However, for now, sellers must be proactive, ensuring their property is competitively priced and well-presented to stand out in a more selective market.
Our Expert Advice
At Adkins Property, we understand the challenges of selling in today’s market. We provide expert pricing advice, proactive marketing strategies, and a transparent approach to ensure your property has the best chance of selling.
If your home isn’t attracting interest, get in touch with our team today for a no-obligation consultation. We can help reassess your pricing, marketing, and overall strategy to ensure you achieve a successful sale.
📞 Contact us today for expert advice on selling your property.
